What I’ve come to believe about marketing, growth, content, buying behaviour and the things businesses continue to get wrong.
Brand, marketing and comms are the most undervalued functions in business. Treated as a cost line when they're the growth engine.
Less is more.
A $15k photography/videography budget done right returns six figures in business impact.
If you can't start with why, and can't articulate your why, you're building on sand.
If no one is engaging with your content, it's a content problem, not an algorithm.
Founder-led content isn't for every founder.
Social media management, as a standalone job divorced from strategy, content and commercial outcomes, shouldn't exist.
You need 12 months under the belt, particularly in ag, before you truly understand what's working and where the opportunity is.
Literally no one cares about your business as much as you do.
We all make purchasing decisions, service and product, on far more emotion than we'll ever admit. The brands that win make you feel something first and justify it second.
AI, Shopify, Meta and the rest have fundamentally levelled the playing field. A regionally based ecomm business can now show up with the same opportunity, reach and polish as anyone in the metro.
