People

A team of specialists across brand and design, marketing, and PR and communications, based across regional Australia and Sydney. Different disciplines, different perspectives and a shared understanding of the businesses behind the work.

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Emma Williams
Founder

  • Emma loves routine, is slightly obsessive, and sometimes spontaneous. 

    She has worked across the agricultural industry, from corporates to start-ups, both in the paddock and boardroom. She has led small teams to create innovative campaigns and branding efforts that people love. To scale this impact, she founded acre agency.

    Her generalist skillset is her greatest asset, and she believes that regional Australia and the agricultural sector need to break free from traditional approaches. Acre Agency operates with the excellence of the best in business, aiming to unlock the full potential of rural enterprises.

    Inspired by her farming grandfather, Emma values tenacity, focus, and integrity. 

    She has a penchant for evening chocolate, and her ideal night involves being in bed by 8pm.

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Emily Fleming
Brand Director

  • Emily values quality over quantity, collaboration over competition and community over isolation. 

    Emily has worked across the agriculture, design and marketing space for over 10 years, with a niche career trajectory resulting in a remarkably broad skillset. 

    Living in Walgett, she speaks the language of regional Australia and brings that authentic perspective to every project. She approaches each brand challenge with innovation, and thinking outside the box while maintaining meticulous attention to detail.

    Her deep understanding of regional businesses is her greatest asset, and she believes purposeful and enduring design can transform how brands connect, resonate and endure with their audiences.

    Emily values honest communication that reflects the genuine nature of good people and honest business that define regional communities.

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Sophie Bates
Senior Marketing Manager

  • Sophie is a true Type A who values efficiency, a colour-coded Google Calendar, and finding that sweet spot between creativity and commercial impact.

    With over a decade of experience in marketing and media, she’s worked across industries and business sizes, from nimble start-ups to iconic Australian brands like R.M.Williams.

    Her passion lies in brand storytelling and building emotional connection, especially for those whose roots run deep in the regions.

    With personal ties to the agricultural industry, Sophie is driven to amplify the voices and brands shaping regional Australia.

    Powered by iced long blacks in every season, she’s most at home on set bringing client stories to life.

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Amy Robinson
Senior Brand and Digital Designer

  • Amy values simplicity, thoughtful design and work that feels as good as it looks.

    With 10 years of experience across branding and web agencies, Amy brings a considered and purposeful approach to design, creating work that is both refined and strategically grounded.

    Nothing rattles Amy. She brings a cool head and a sharp eye to every brief, with the kind of quiet confidence that comes from a decade of knowing what works. She trusts the process, refines until it feels right, and doesn't do unnecessary noise.

    Off the clock, she's keeping things equally balanced between Pilates, walks with her dog George and a well-curated playlist.

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Eliza Fessey
Senior PR and Communications Manager

  • Eliza values quality communication, creativity, and storytelling that leaves a lasting impression.

    With a passion for elevating the voices of regional and rural Australia, Eliza has a diverse skillset in corporate communications and public relations forged through a career spent working within the nation’s agricultural sector.

    Based in NSW’s Central West, Eliza’s personal and professional ties to agriculture drive her commitment to communicating the powerful stories that rural communities have to share.

    Bringing a true appreciation for the highs and lows of a life lived on the land, Eliza strives for efficiency, accuracy and clarity in communicating to audiences near and far.

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Emily Prestipino
Brand and Digital Designer

  • Emily loves organisation, exploring new creative avenues and is very partial to a sweet treat.

    With a background spanning multiple industries in the agency world, Emily brings a considered and purposeful approach to design. Her experience has reinforced the value of design that not only looks good but is driven by intent and strategic thinking.

    Originally from Toowoomba, Emily has a deep appreciation for regional and rural communities and understands that these audiences often require a different lens. One that balances clarity, practicality, and local relevance.

    A natural collaborator, Emily thrives in team environments where ideas are shared, tested, and refined. She believes that the best outcomes come from putting everything on the table; creativity, strategy and insight, to land on solutions that truly resonate.