Mink & Me
Converting Christmas Magic.
A boutique retailer with exclusive Christmas decorations needed to maximise their peak season potential.
Our challenge? Turn their handcrafted holiday collection into a customer acquisition engine.
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Mink & Me had created an exclusive Christmas decorations collection with serious potential. With limited stock and a narrow seasonal window, we needed to both drive immediate sales and capture new customers for long-term growth.
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We developed a full-funnel digital strategy combining Meta advertising with targeted email marketing. The focus was clear: convert high-intent seasonal shoppers while building brand awareness for this colour oasis in regional Australia.
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Launched integrated Meta and email campaigns from scratch
Created high-converting ad content across static and video formats
Optimised campaigns dynamically based on inventory and performance
Targeted East Coast audiences with precision
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11.04x return on ad spend during the sequin decoration launch
89% increase in online store traffic
29% growth in new customer acquisition
Over 286,000 potential customers reached
Our Services
01. THE NUMBERS THAT MATTER
We helped Mink & Me achieve:
11.04X
return on ad spend during the sequin decoration launch
89%
increase in online store traffic
29%
growth in new customer acquisition
286,000
potential customers reached
02. MOST IMPORTANTLY