Fourth Village Providore
PR for Cafe Opening.
-
This cafe milestone was an evolution from what was an existing, much-loved restaurant by locals, which meant visibility on the business decision was required to retain customer love.
-
We developed a strategic communications campaign to educate customers about this evolution, driving awareness and foot traffic by leveraging established brand loyalty to build excitement for this casual yet fresh direction.
-
Executed tiered media strategy across the local and mainstream press
Created compelling visual content for multi-channel use
Updated and optimised website for awareness and search-ability
Integrated PR with organic social and EDM content for maximum impact
-
13 pieces of earned coverage:
350K potential reach at just $0.006 cost per earned view
45K earned social views with 730+ engagements
20 unique organic social content pieces across 39 posts:
51K+ organic views, 1.8K+ engagements, and 98h 52m watch time
$0.03 cost per organic social view
47% average click-through rate on cafe-related EDM content
Our long-term client partner, Fourth Village Providore, needed to announce its exciting business milestone with the opening of a new panini bar and cafe at its family-owned and operated Mosman Providore.
This presented a communications opportunity across earned and owned content.
Our Services
01. THE NUMBERS THAT MATTER
We helped Fourth Village Providore achieve:
13
pieces of earned coverage
350K
potential reach at just $0.006 cost per earned view
45K
earned social views with 730+ engagements
47%
average click-through rate on cafe-related EDM content
20
unique organic social content pieces across 39 posts
51K +
organic views
1.8K +
engagements
$0.03
cost per organic social view
Our Services
02. MOST IMPORTANTLY