We continually develop and manage the Shopify experience, improving how customers discover, navigate and buy across the range through stronger UX, merchandising, product presentation, cross-sell and upsell.

Performance marketing, social, content, Klaviyo, lifecycle and loyalty work together to attract new customers and create more value from existing ones, with activity continually refined around customer behaviour and commercial performance.

Our work extends into the physical customer experience through campaign creative, point of sale, graphic design, loyalty, print advertising and retail activation, connecting what customers see online with the Fourth Village experience in store.

Working closely with the business means we can identify opportunities beyond business-as-usual marketing, then bring together the strategy, creative, technology and media required to commercialise them. Christmas and the national launch of Early Harvest Olive Oil are two examples of that approach in action.